Dear Reader,
Here's me kicking procrastination in the butt.
It's awesome to have you here after my long hiatus. No, I didn't forget you, and I don't take you for granted. So what happened then?
Several things:
I have been dealing with deadlines here and there. (Not the real reason)
Imposter syndrome has been kicking my ass. (Close enough)
I have been lazy. (More like it)
What have you been up to?
No word about the naira going as low as 710 naira to a dollar. I only have a word for the save-in-dollars brigade. I'm here to tell you that while it's pretty good financial advice to save in dollars, many Nigerians still cannot afford to eat, let alone save. This is our reality, and I believe you all should chill and read the room.
An extensive summary of Lord of The Flies will come to your inbox on Sunday.
In my previous newsletter, I talked about you-know-who; you can read here.
I hope you've had a good enough and you've not been defeated by Nigeria yet. As Dave said, “we're all alone in this together.”
This tweet piqued my interest earlier in the week.
If you didn't already know, I'm a Content Marketer and currently work as a Digital Marketer for a Fintech Company. What does that mean?
What's the need for Digital Marketers?
You're on your phone reading this; when you're done, you will switch to another social media app, and then you will keep switching between different social media apps till you fall asleep. I think I speak for most of us when I say that's the routine. All your attention and focus are on the internet, and anyone or business owner who wants their business to get noticed is better doing it on the internet. Here is a 2022 report that shows that the average internet user aged 16-64 spends 7 hours on the internet per day.
There's more resistance to marketing in this time and age than ever before. Users are getting smarter and overly aware of bullshit sold to them as gold. This means there's a high entry barrier for marketers, who have to "show workings" if they want results. The job of a Digital Marketer is to advertise your product in the most attractive way possible to break the audience's resistance. The Marketer has to figure out a way to sell to an audience that doesn't like being sold to. Go figure!
A marketer's job:
Awareness - Lead Generation - Customer Acquisition - Conversion - Sale - Customer Retention
The work involved in these steps:
Market Research. (Product, user, and competitor research)
Data collection
Content Creation (Design, Product photography,
Video, Content writing, Copywriting.)
Data analysis.
Data representation.
The pains of a Marketer do not end here as you can do everything right and still not get results because external factors are totally out of the Marketer's control.
Some of the factors are:
Economic factors
Government policies
Technological
Social factors.
A marketer has no control over these things, so they tend to look like ghosts until results appear. I implore every Marketer out there to blow their horns so loud it's deafening because if they don't, nobody will.
I love marketing, so I'll be talking about it in subsequent newsletters.
My Tech Journey
CSS Media Queries.
In this newsletter, I briefly explained to you what HTML and CSS are, but while I could write and build a simple static website with the markup language (HTML) and the style sheet (CSS), the website didn't look so good when you try to access it on mobile. That is where Media Query comes in.
After styling your HTML, your next objective should be to set a media query. CSS media query allows you to create responsive web pages for various device types and screen sizes. It will enable you to shrink, enlarge, hide, and resize your web content to fit a screen resolution or viewport width.
Responsive web design is a design that looks good and maintains its structure across different device types; desktop, laptop, tablet, iPad, and mobile. Mobile responsiveness is one of web design's most important aspects as most users are typically on the go when accessing websites.
How to achieve mobile responsiveness
After your CSS for the regular desktop website, a condition is declared in your style sheet using this syntax;
My best Media Query practices
Use percentages when setting width.
Copy and paste all your normal CSS code into your media query declaration.
Read more on Media Queries and Responsive Web Design here.
A couple of the projects I’ve worked on.
https://olumiddey.github.io/aboutmide/index.html - A mobile responsive about me page with links to my social media pages in the footer.
https://laurrencia.github.io/Skriper-Project-Team-1/ - Collaborated with a team of expert developers on this project. I worked on the homepage page and its mobile responsiveness. Here’s the website we replicated: https://skriper.dev
I learnt Git and Github.
See you on Sunday! 😉
Some Articles I’ve read this month.
This Bloomberg article talks about how singles find it hard to navigate the dating scene because of inflation. I can’t relate, but it’s an interesting read.
If you know anyone struggling with hypersexuality, this is one article to look out for.
Video of the day
I’m a The Wire fan, and watching this guy do a deep-dive on my favorite characters is one of my current favourite things to do.
Woahhhhh...I loved reading every bit of this...so engaging and easy to read